Rethinking Competitive Advantage: New Rules for the Digital Age
Welcome to the age of big tech. The old rules no longer apply.
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan – million-copy-bestselling author and advisor to some of the world’s top CEOs – reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate ‘ecosystems’, to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.
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